Sextant Marketing Partners with Northern Michigan University to Provide Marketing, Enrollment Services
Sextant will focus on NMU Global Campus online programs, working with the university to meet ambitious objectives for student engagement, leads, and applications.
Sextant Marketing, a leader in fee-for-service marketing and enrollment support in higher education, has been chosen by Northern Michigan University as the school’s partner for media, marketing, and enrollment efforts. Sextant will act as the school’s marketing Agency of Record, providing advisory, consulting, and management services.
Working with Northern Michigan University, Sextant will develop university marketing strategies and enrollment marketing services designed specifically for the school, including paid media and social media campaigns, SEO services and content development.
Sextant will focus on the NMU Global Campus, which offers online degree programs that Northern Michigan University holds to the same high standard as those on campus. Sextant will provide university marketing strategies, as well as creative and media management.
"The NMU Global Campus team is excited about our partnership with Sextant Marketing. With our small staff and limited resources, it is getting harder to reach our audience, and it is essential to use what resources we have wisely,” said Brad Hamel, Director of Global Campus Operations for Northern Michigan University. “Sextant Marketing will be an extension of our team, building on NMU’s mission and vision to grow our online market share in both the regional and national markets.”
Matthew Speer, Chief Operating Officer and Managing Partner at Sextant Marketing, said the Tampa-based company looks forward to working with the University and helping to shape its marketing strategy.
“Northern Michigan University is a fantastic school with unlimited potential for its Global Campus,” said Matthew. “We’re perfectly suited to help them reach their ambitious targets for student enrollment. We have a great team with the right tools to leverage all the benefits of digital marketing, including paid search, social media, SEO and more.”
Sextant will provide a variety of university marketing strategy services to Northern Michigan University, including:
- Developing and executing marketing plans for the NMU Global Campus
- Planning, developing, and maintaining media strategy, marketing research, and media placement services for Northern Michigan University nationally
- Providing strategic and tactical management of Northern Michigan University's paid digital marketing activities
- Applying geo-targeting functionality where applicable
- Providing strategic and technical website optimization
- Establishing and managing ongoing strategic Search Engine Optimization (SEO) campaigns
- Providing creative and technical services
Brad Hamel said the partnership with Sextant is a perfect fit for the university. “NMU’s Global Campus offers quality online academic programming with the personal touch that distance learners expect,” he said. “We feel that the partnership with Sextant Marketing is the best way to highlight why students should choose NMU’s Global Campus."
Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.
About Northern Michigan University
Northern Michigan University, located in historic Marquette, Michigan, is a dynamic, public university known for its undergraduate research opportunities, award-winning leadership programs, and cutting-edge technology initiatives. NMU’s Global Campus offers online academic programs ranging from one-year certificates to a doctorate degree.
Sextant Marketing Named One of Tampa Bay’s Fastest Growing Businesses
The Ybor City-based education marketing firm made the Tampa Bay Business Journal’s “Fast 50” list for the second year in a row thanks to strong, sustained revenue growth.
Sextant Marketing, a full-service digital marketing agency and consultancy dedicated to the service of higher education, has made the Tampa Bay Business Journal’s “Fast 50” list that recognizes the fastest growing businesses in the region. This is the second year in a row that the journal has named Sextant to the list.
The Tampa Bay Business Journal determines which companies make the top 50 list based on the last three years of revenue growth. In those years, Sextant Marketing has increased their number of university partners in the United States to 38 including the University of Virginia, University of Massachusetts, and Kentucky State University and has recently started supporting international universities as well.
Sextant Marketing’s nimble, future-focused approach helps successfully guide partner universities through the world of higher ed marketing, recruitment, and enrollment. Kentucky State University’s enrollment growth is a good example of this success, with the partnership between KSU and Sextant increasing fall freshmen academic enrollment by 90.2% and spring freshmen enrollment by 170% in just one year
Sextant joins 49 other businesses on the journal’s list that represent a variety of industries, including marketing, insurance, healthcare, logistics, engineering, and technology.
“It’s an honor to be recognized for our rapid growth in the dynamic Tampa Bay business community. Our talented leadership and staff have worked hard to achieve our ambitious goals,” said Adrian Marrullier, CEO of Sextant Marketing. “Our diverse team of deeply talented marketing and branding experts and student support specialists bring a wealth of experience that has helped us thrive while providing the best service to our clients.”
Marrullier said Sextant “serves as a bridge between higher education and prospective students” by offering innovative solutions to academic institutions that allow them to attract and enroll the right students. Sextant now supports more than 900 programs and 10,000 students.
Early in 2020 Sextant moved to a 6,000-square-foot facility in Ybor City to accommodate a new call center and larger staff. The Tampa Bay Business Journal will honor all 50 companies selected to the Fast 50 list at a virtual event in November.
About Sextant Marketing
Centrally located in the heart of Tampa’s historic Ybor City, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.