The university tapped the Florida-based higher education digital marketing agency to create strategies that expand the reach of its online School of Professional Studies.

TAMPA, Fla. (Dec. 14, 2023) – In a collaboration that will focus on connecting adult learners with high-quality online degree programs, William Peace University (WPU) has chosen Florida-based Sextant Marketing to help raise awareness of programs offered through its School of Professional Studies. Sextant, a national leader in higher education marketing for online and residential programs, will work in tandem with the WPU team to attract and retain students in a challenging, highly competitive market.

Sextant has emerged over the past decade as a thought-leader in higher education marketing, offering enrollment management, marketing, retention and SEO strategy services.  As with all its clients, Sextant will operate as a support organization for the WPU team in a collaborative and transparent process.

“Sextant is a perfect fit for what we want to accomplish. We’re proud of the programs we’ve created and excited to work with professional marketing experts who can help us reach more potential students,” said Damon Wade, Vice President of Enrollment Management and Marketing at WPU. “Sextant has the experience, talent and flexibility to offer the type of services we require, customized to fit our needs.”

The WPU School of Professional Studies offers online, affordable bachelor’s degree programs in business administration, psychology, criminal justice, HR management, education and nursing. The flexible programs offer adult learners the chance to earn a degree on their own schedule. They’ve been ranked among the top online degree programs in North Carolina.

Sextant Marketing has a track record of success working with a wide variety of educational institutions. Leaders at the company are experts in higher education marketing and student enrollment and retention, with decades of leadership and experience in the industry.

CEO Adrian Marrullier said Sextant looks forward to a successful collaboration with WPU. He said the team at Sextant started the relationship with WPU by taking the time to learn what makes the school unique. Sextant will use that information to understand how WPU’s brand, programs and experience can best resonate with the target demographic.

“We’ve experienced a great deal of success and growth. That’s attributable to an approach honed over years of innovation and learning,” said Marrullier. “We like to say ‘we work differently’ because we start from the bottom up, focusing on understanding the entire business landscape. Only then do we start defining and aligning our strategic recommendations and campaign strategies.”

“We believe a strong collaboration is built on a good understanding of how we can work best together given each individual university’s needs and priorities,” Marrullier said. “We look forward to what we can create together with the WPU team.”

Press Contact
Adrian Marrullier
CEO
adrian@sextantmktg.com
727-455-7033
www.sextantmktg.com

About Sextant Marketing

Sextant Marketing is a Tampa-based, independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions while seamlessly delivering efficient, effective, and turn-key full-funnel recruitment, enrollment, and retention services. Learn more about our innovative approach and how we’ve helped build hundreds of programs through our decades of enrollment and marketing experience at Sextantmktg.com.

About William Peace University

William Peace University (WPU) is a vibrant and forward-thinking comprehensive university located in Raleigh, North Carolina. WPU offers a range of undergraduate programs designed to equip students with the skills and knowledge they need to excel in their chosen fields. With a focus on experiential learning, intimate class sizes, and a thriving campus community, WPU empowers students to become confident, responsible, and compassionate leaders in their communities and beyond. Learn more at peace.edu.