Technology

With more than 25 years of contact center experience, our technology team has a firm grasp on what it takes to run the tech side of a successful higher education student success center. Our core services are centered around a small, targeted offering of cloud-based software technology that can be seamlessly integrated with our clients’ platforms and we maintain the flexibility needed to execute using client-provided systems, too. Our tech team participates in regular continuing education and we are always ready for emergencies with redundant systems that allow us to operate with little to no downtime.

Data & Analytics

We strongly believe that the success of any long-term engagement is centered on relevant data and a robust reporting environment driven by established metrics. The sharing of that data with our university partners on a regular basis is paramount. Sextant’s client success management professionals and data analysts make proactive recommendations through live, automated, custom reports and performance is constantly evaluated for new opportunities.
We are driven by the concept of constructive dissatisfaction, the belief that no matter how good your performance is, or how many areas of opportunity arise, there is always room for improvement. That’s why we are always perfecting our approach to data and analytics, influencing the success of our strategic enrolment management as a whole.

High-Performing Outbound Telephone Recruitment Team

In the competitive environment of online and residential programs in higher education, the level of effort required to reach a prospective student can be grounds for a recruiting campaign lasting 6 – 12 weeks (if not more) and the ability to call and interact with students from 9am – 9pm within their respective time zones. Sextant partners with our client institutions to expand their teams because we understand that for many universities, developing and maintaining a high-performing outbound telephone recruitment and marketing team can be a challenging endeavor.
We engage with students on their terms, focusing on building relationships that foster continued engagement and progression within the enrollment funnel.

Flexibility (seasonal, expanded hours)

A Successful student recruitment and enrollment seasonal increases in both effort and manpower. Sextant helps our client partners by adding seasonal capacity to support peak enrollment periods and/or providing extended, after-hours coverage. Our Enrollment Support System is designed to offer almost immediate expansion capability with the ability to scale to meet our clients’ individual needs. Think of Sextant as an extension of your admissions team. We can be there when you cannot.

Strict Quality Control

At Sextant Marketing, we have a firm belief that says, “what gets measured gets done.” That belief comes from many years’ experience in higher education and success with measuring results and adjusting strategy or budget accordingly. The quality of conversation that we observe on behalf of our clients isn’t something that we take lightly. We do this independently with each team member on a weekly basis and we complete prescribed quality reviews with our partners.

Lead Re-Engagement & Nurturing

• Create as much value as possible around the University’s existing and future database of leads.
• Outreach to past leads that have gone dormant to recoup sunk marketing costs and increase lead to application conversion rates over an extended period.
• Incorporate a multi-touch point plan like the plan developed for lead qualifying.

Application Completion/Application Re-activation

• We help create students through personalized attention.
• Students who have already shown interest through starting an application are more likely to respond to personal attention.
• Sextant uses a robust infrastructure and tested strategy to outreach to students that did not complete their application to bring them back into the process for the following term(s).
• We help make your database productive by focusing on previous applicants that did not complete their application to bring them back into the process.

Financial Aid Support

• Sextant partners with clients as an extension of their Financial Aid team by providing concierge level support for prospective students.
• We offer FAFSA walk throughs to guide students through the process.
• Sextant works with students identified for verification to ensure all elements of the verification process have been completed and all documents submitted.
• This level of service can serve as a brand differentiator for your University with great value to the prospective student.

Retention Services

• Sextant employs new tools and strategies informed by high-tech data analytics and a deep understanding of students’ motivations and their barriers to completion.
• Our team draws from decades of student retention experience to build strong recruitment campaigns that lead to sustainable enrollment pipelines.
• Quality data and automation combined with high-tech personalization help get students back on track.