Reach New Students
with customized university marketing strategies built for you.
Effective marketing and branding strategies have changed and continue to shift rapidly as new technologies are developed. Sextant Marketing has been there since the beginning, pioneering successful digital marketing strategies for higher education.
Our strategies get results, in the form of large scale, highly qualified enrollments with low cost per acquisition.
We surround your brand with customized higher education marketing services strategically placed to reach the right audience – YOUR FUTURE STUDENTS.
Unbundled Marketing Services Exclusively for Higher Education
Sextant Marketing helps institutions reach their enrollment goals through custom, full-funnel solutions. Our unbundled approach helps you focus on your specific challenges to create high quality leads that get results. We understand that the world of higher education is dynamic and so is your University. That’s why we continuously review performance and partner with your teams to adjust our strategy and stay on top of your goals in an ever-changing environment.
3 Reasons Why SEXTANT MARKETING Should be Your Higher Education Marketing Agency
We Support Your Goals
Sextant serves as an extension of your branding and marketing teams. We build trust, craft compelling action-oriented brands, make connections with prospective students, and support the goals of your institution with innovative ideas that attract and enroll the right students for you.
Deep Higher Ed Marketing Experience
The Sextant crew consists of exclusively higher education marketing & enrollment professionals. We are uniquely positioned to understand and articulate higher education brand and program value propositions and our team continuously seeks opportunities to build our skills and expand our knowledge.
A True Partner
We know how important it is to truly partner with a university to achieve the best results. Sextant works WITH your team to facilitate a collaborative process that ensures adoption of your brand standards and management. At the same time, our experienced team shares our expertise, moving forward with respect and synergy.
Marketing for Higher Education
How we Get the Message Out
Working together in partnership, Sextant Marketing helps you find your True North. That means that all elements of your marketing are aligned with your institution’s essential purpose. Combined with a strategic plan and a flexible partnership, a focus on aligning your marketing with your True North will help you reach your goals.
Web Design & Development
Our purpose-built design strategy is executed as our teams work collaboratively with one another with the singular focus of achieving what’s best for the client and brand. With client guidance we create a visual design identity, content tone, and brand identity that will develop into creative web assets that help drive results.
Branding/Creative Asset Development
From landing pages to social media ads and personalized video, we partner with your team to infuse your creative branding assets with new energy using innovative strategy that will reach your students where they are today.
Media Planning & Buying
Sextant’s comprehensive digital media solutions start with a thorough understanding of your future students and their influencers. Our integrated media approach encompasses broad audience targeting and more precise segmentation as we move from awareness and consideration into action stages of the enrollment funnel. Sextant utilizes continuous optimization as we check and adjust for performance.
Lead Acquisition & Lead Activation
Best practices for form development, lead capture, chat integrations, and lead nurturing are all a focus of Sextant. Whether your organization needs strategies for capturing more leads from existing web traffic or refining the activation process for leads already in your system, we have customized, platform-agnostic solutions for higher education.
Tracking & Reporting
Sextant is constantly tracking and reporting results to continue to refine our collaborative approach for the best results. In addition to online dashboards that provide high-level information, we offer our clients deeper analysis on SEO, media performance, funnel optimization, and analytics.
SEO Strategy
Our SEO team is made up of experts who understand the strategies that increase student enrollment cost-effectively. Our higher education SEO services are tailored for your needs and potential students. Ongoing attention to SEO and a personalized approach results in quality, sustainable and financially efficient results.
Our MARKETING STRATEGIES get results
“Sextant listened to our needs and learned about our business model before offering solutions. They provided data-driven options within our budget, allowing us to expand our market share, grow program offerings, and increase revenue year-over-year.”
Peggi Kriegbaum – Fresno Pacific University