Dana Katz brings years of experience in media strategy and planning to Sextant where she will guide multi-channel campaigns for the marketing agency’s higher education clients 

Sextant Marketing, a leader in full-service digital marketing and consultancy in higher education, has hired Dana Katz as Director of Media Strategy. Dana, a subject matter expert in media strategy and planning, is a seasoned professional with years of experience in multi-channel and strategic campaigns.

Sextant, one of Tampa Bay’s fastest growing businesses, hired Dana to further enhance the comprehensive marketing services the Ybor City-based company offers to colleges and universities across the country.

“Sextant is a leader in the education marketing space and I am thrilled to be joining a team of such talented individuals,” Dana said. “Gaining enrollment is as competitive as ever and I am excited to provide our Clients with media solutions to attract new students.”

Dana comes to the job well-versed in all media channels: TV (spot and national), OTT, programmatic display, radio, streaming radio, print, and out of home. A graduate of the Mass Communications master’s program at the University of Florida, she has worked 18 years in marketing and advertising, including experience in the automotive, telecommunications, quick service restaurants and economic development industries.

As a Media Director with AT&T, Dana managed strategy, planning and execution of Internet, U-verse, DirecTV and Mobility products.

“We are thrilled to hire Dana in this key leadership position at Sextant, where she will guide our media operations as we continue to expand our operations in higher education,” said Adrian Marrullier, chief executive officer at Sextant Marketing. “We are in great hands. Dana not only has experience across many marketing categories and media channels, but also brings expertise in sales forecasting, developing data-driven insights and budget management.”

Dean Gething, Sextant’s Vice President of Client Services, has worked with Dana in the past. “I know Dana well. She brings integrity, determination and a high-level of knowledge and expertise to the job,” he said. “Dana is the perfect fit for this position and will be a great leader for the media operations team.”

As Director of Media Strategy, Dana will lead the strategy, planning, and execution of multi-channel campaigns for Sextant’s higher education clients. She will lead media teams, media partners, channel affiliates and collaborate with peers in communicating the strategies, implementation and effectiveness of Sextant’s media.

Dana will collaborate with Sextant leadership, providing strategic guidance to drive the company’s overall media strategy.

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.