GO BEYOND BROCHURES & CAMPUS TOURS
Creating personal connections virtually is more important than ever. Personalized Video Campaigns allow you to connect with prospects on a deeper level – one that shares what it feels like to be part of your unique community and shared story – where and how prospects engage with content.
Integrating personalized videos into your email, direct mail and text communications can dramatically increase campaign response rates and inspire prospective students to:
- Attend an event
- Submit an application
- Finalize an enrollment decision
Our personalized video campaigns are proven to increase engagement and campaign results. More than just a video, our turnkey approach is affordable, scalable and repeatable – designed to help you achieve your campaign and recruiting goals for years to come.
Watch the example campaigns below and request a personalized cost proposal today!
Request a Personalized Cost Proposal TODAY!
Answer 5 quick questions below to receive a Personalized Video Campaign cost proposal based on your specific needs.
Request a Personalized Cost Proposal TODAY!
Answer 5 quick questions below to receive a Personalized Video Campaign cost proposal based on your specific needs.
GO BEYOND BROCHURES & CAMPUS TOURS
Creating personal connections virtually is more important than ever. Personalized Video Campaigns allow you to connect with prospects on a deeper level – one that shares what it feels like to be part of your unique community and shared story – where and how prospects engage with content.
Integrating personalized videos into your email, direct mail and text communications can dramatically increase campaign response rates and inspire prospective students to:
- Attend an event
- Submit an application
- Finalize an enrollment decision
Our personalized video campaigns are proven to increase engagement and campaign results. More than just a video, our turnkey approach is affordable, scalable and repeatable – designed to help you achieve your campaign and recruiting goals for years to come.
Watch the example campaigns below and request a personalized cost proposal today!
St. Francis College - New Prospect Campaign
Created script to screen and shot on location in Brooklyn, NY, the New Prospect campaign is designed to increase prospective student engagement, campus visits, and applications across owned and purchased lists.
University of Tampa - Commencement Campaign
Eckerd College - New Admit Campaign
Created script to screen, the New Admit campaign resulted in a 30% increase in deposits and enrollment rates in year one and has been a central part of Eckerd’s recruitment efforts for over 5 years.
St. Francis College - New Admit Campaign
Created from existing school video and stock footage, the New Admit campaign resulted in an immediate impact on deposits and enrollments, increasing enrollments 30% in year one. The New Admit video campaign has been a key component in recruiting efforts helping SFC achieve increasing enrollments for 3 years running.
Increase Engagement Across the Recruitment Funnel & Beyond...
As a true strategic partner solely focused on Higher Education, we work with you to create powerful, stage-specific stories delivered with a cinematic feel and personalized for each recipient.
New Student Search
Applicant Communications
Parent Messaging
Financial Aid
Admissions & Enrollment
Welcome to Campus
Commencement
Development & Fundraising
Cinematic Campaign Development Process
Our highly produced videos are developed “script-to-screen” including campaign-specific shoots or created entirely from existing video assets – reducing costs and production time with no need to come to campus. Our fully managed solution is modularized allowing schools to leverage existing resources and assets and tailor each campaign to optimize their budget and achieve maximum effectiveness.
Brand Immersion & Creative Asset Audit
We immerse ourselves in your school’s story to ensure we understand the most critical components, including:
- School History
- Mission & Ethos
- Branding & Brand Guidelines
- Current Narrative
- Existing Video Assets
Story Development & Video Creation
We work with your team through a step-by-step creative process with multiple rounds of collaboration, including:
- Creative Brief
- Script
- Visual Storyboard
- Personalized Elements
- Voice Over & Soundtrack
Campaign Creation & Implementation
We provide list formatting and management and help develop and deploy a personalized messaging strategy across all selected campaign components, including:
- Personalized Video
- PURL
- Direct Mail
- Text Messaging
- Social Share Messaging
Measurement, Optimization & Reporting
We work with you to establish proper success metrics, track KPI’s, optimize your campaigns, and regularly report results, including:
- Email Open & Click Through Rates
- Direct Mail Response Rates
- Individual & Overall Video Views
- Video Engagement
- Social Media Shares
Request a Personalized Cost Proposal Today!
Answer 5 quick questions below to receive a Personalized Video Campaign cost proposal based on your specific needs.
Clicking the “Submit” button above constitutes your express written consent to be called and/or texted by Sextant Marketing at the number(s) you provided, regarding personalized video campaigns. You understand that these calls may be generated using an automated technology.