Elevate Your Story & Connect on a Deeper Level
Creating personal connections virtually is suddenly more important than ever. When prospective students can’t come to campus, schools need to go beyond brochures and virtual tours to connect with individual prospects on deeper level – one that shares what it feels like to be part of your unique community and shared story.
Our Personalized Video campaigns are proven to increase engagement and campaign results year after year. Our turnkey approach is affordable, scalable and repeatable – designed to help you achieve your campaign and recruiting goals in 2020 and beyond.
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St. Francis College New Prospect Campaign
Created script to screen for New Prospects, designed to increase engagement, campus visits and applications across owned and purchased lists of new student prospects.
St. Francis College New Admit Campaign
Created entirely from existing school video footage and stock footage, resulting in an immediate impact on deposits and enrollments, increasing enrollments just over 30% in year one and has been a key component in recruiting efforts helping SFC achieve increasing enrollments three years running.
Eckerd College New Admit Campaign
Created script to screen for New Admits, resulting in a 30% increase in deposits and enrollment rates in year one and has been a central part of Eckerd’s recruitment efforts for over 5 years.
University of Tampa Commencement Campaign
Created from a mix of existing video and new footage to congratulate new graduates and deliver their diploma in a very special Spartan way and were watched, downloaded and shared on Social Media thousands of times.
Increase Engagement Across the Recruitment Funnel & Beyond
We work with you to develop robust audience and stage-specific personalized campaigns.
New Student Search
Applicant Communications
Parent Messaging
Financial Aid
Admissions & Enrollment
Welcome to Campus
Commencement
Development & Fundraising
"Cinematic” Campaign Development Process
As a true strategic partner solely focused on Higher Education, we work with you to create powerful stories delivered with a cinematic feel and personalized for each recipient. We do this “script-to-screen” including campaign-specific shoots or created entirely from your existing video assets – reducing costs and production time with no need to come to campus. Our fully managed solution is modularized allowing schools to leverage existing resources and assets and tailor each campaign to optimize their budget and achieve maximum effectiveness.
Brand Immersion & Creative Asset Audit
We immerse ourselves in your school’s history, brand, guidelines, ethos and current narrative and audit your existing video assets and work with your team to develop a fresh, campaign-specific video
Storyboard & Video Creation
We work with you to develop a powerful story through a step-by-step process with multiple rounds of collaboration and revision to develop a Creative Brief, Script and Storyboard, and determine the vest Personalized Elements, Voiceover Selection, Music/Soundtrack
Campaign Creation and Implementation
We provide list formatting, hygiene and secure list management services using special software to personalize each selected campaign component to create a personalized messaging strategy and develop, deploy and manage all creative assets, including email, direct mail, text messages and social share messaging.
Measure, Optimize and Report
We work with you to establish proper success metrics (i.e. CPL, CPSE), track KPI’s, optimize your campaigns, and regularly report results
SCHEDULE A DEMO TODAY!
Receive a full overview of Personalized Video Campaigns, including campaign components, pricing and timelines.